The Choose Success Guide to Creating Online Videos That Convert
The Choose Success Guide to Creating Online Videos That Convert walks you through the AIDA process to create effective video scripts.
Do the viewers of your online videos take you up on your call to action?
Do you write out an online video script thinking about how to attract your audience’s attention, pique their interest, build their desire and craft a call to action that converts?
If you are like most people, you probably don’t! Maybe because you don’t know how. Well, now there’s help.
It’s:
The Choose Success Guide to Creating Online Videos That Convert!
When creating content videos it’s important to work through all of the components of the AIDA Marketing formula to make sure that you are not just wasting your time! If no one takes you up on your call to action, then you’re making videos for your own entertainment and not to grow your business.
The AIDA formula is “A” for attention, “I” for interest, “D” for desire and “A” for action, or the call to action we have in our video. It’s been used for years in crafting marketing pieces and commercials and fits perfectly into how we need to write our video scripts and titles.
Notice how in the image above the attention section is the largest. As we move upward, fewer and fewer individuals will stay with us. The better job we do in each phase, the more prospects will move through the entire process to ultimately take the action we request.
The Choose Success Guide to Creating Online Videos That Convert includes:
* A 29 page workbook
* A script creation worksheet, that is included in the workbook
* Four short videos to help you with each aspect of the AIDA formula
If you are not completely satisfied with this course, after you have completed all modules, we will gladly refund your money.
Course Curriculum
| Download the Workbook | |||
| The Choose Success Guide to Creating Online Videos That Convert | 00:00:00 | ||
| Create Your Call To Action | |||
| Create an Effective Call to Action | 00:00:00 | ||
| Learn to Grab Attention | |||
| Grab Attention With Your Title | 00:00:00 | ||
| Pique Your Viewers Interest | |||
| Learn Ways to Pique Your Viewers Interest | 00:00:00 | ||
| Build Desire Throughout The Video | |||
| Learn How To Build The Viewer’s Desire Throughout the Video So They Will Take You Up on Your Call To Action | 00:00:00 | ||
Instructor
Pat Altvater is an entrepreneur at heart and loves working with others who are the same. She left corporate America 15 years ago and hasn’t looked back. She was a Vice President of Sales for an accounting/budgeting software company when she decided to take the plunge into entrepreneurship full time.
Prior to that, she spent almost 20 years in education – teaching at the college level and working as a trainer for a corporate training business part-time.
She is an owner at AFP Marketing, and the founder of the BizTV Shows® network brand which features elite networks of local experts providing quick tip videos to help small to mid-sized business owners either grow their business or improve their quality of life.
She has a master’s degree in Accountancy from Virginia Tech and a bachelor’s in Human Resources from Michigan State University. She is a member of NAWBO, both the Cleveland and Columbus Ohio chapters, and serves on the Cleveland NAWBO Board as Vice President of Marketing.
Pat is the author of Choose Success – Ignite the Power Within, creator of The Choose Success Guide to Writing Video Scripts That Convert, the publisher of Soar to Success digital magazine and the founder of this platform, Thought Leaders Online Courses.
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